Google Trends allows us to identify what different people from around the world have been searching for and as a result we are able to see what has/ is trending world wide. By typing the term 'horror' into google trends search bar (located at the top of the page) allows you to see how frequent a selected horror films have been searched for over the years and provides information, for example if the popularity of a specific genre has increased.
This is a picture of the best trending horror films of 2016. This reliable list of the top ranked 22 horror movies- direct from the box office, suggests that there isn't much competition in the genre of supernatural movies. Therefore it would be a good idea for condemned productions to create a supernatural film in order to build more hype and produce a realistic film which will go to the top of the chart.
According to the box office the 3 most successful, highest rated supernatural movies of all time were made before the year 2000. However in 2004 the grudge was released and became the 7th most popular supernatural movie. Furthermore, this shows that supernatural movies are a difficult genre to make appealing to the audience and as a result have become less popular. In conclusion a hooking story line is essential!
Due to the problem of having very little successful supernatural horrors, one production company (new line film productions) decided to create a horror of this genre which featured Vera Farmiga and Patrick Wilson. This film went straight to the top of the chart in 2016, moments after it's release. This is because of the jump scares through out the movie is pure torture, in an engaging way; which makes the audience entertained and fully engaged.