amber
audience interviews
Spoken Horror Questionnaire
Before carrying out the interviewing process, we had to prepare a series of questions to ask the people's intended to interview. As a group we came up with 5 questions we felt were relevant to the information we needed to gather during the process of audience research. We also felt it was important that the age groups should vary between the people we interviewed and therefore we chose an age range of 11-35+.
The following questions were the ones asked to the respondents involved in the interviews, the interviews are available to watch below the questions.
- What is your favourite horror movie and why?
- What is your favourite sub- genre of horror?
- What sub-genre is most scary and what would you expect to see when watching this sub-genre?
- Who s your favourite horror villain and why?
- What is your biggest fear?
- Where would you be most likely to find out about a new horror?
Before carrying out the interviewing process, we had to prepare a series of questions to ask the people's intended to interview. As a group we came up with 5 questions we felt were relevant to the information we needed to gather during the process of audience research. We also felt it was important that the age groups should vary between the people we interviewed and therefore we chose an age range of 11-35+.
The following questions were the ones asked to the respondents involved in the interviews, the interviews are available to watch below the questions.
- What is your favourite horror movie and why?
- What is your favourite sub- genre of horror?
- What sub-genre is most scary and what would you expect to see when watching this sub-genre?
- Who s your favourite horror villain and why?
- What is your biggest fear?
- Where would you be most likely to find out about a new horror?
In order to secure our knowledge on who our target audience was we decided to ask our questions to an age varied group. After doing this we discovered that children around the age of 11 and adults of 35+ didn't favour the overall genre of Horror due to finding it 'scary' in addition to this some made remarks that it left them with nightmares. Those of a younger age also seemed to lack knowledge of Horror films due to not watching them. We believe this may be as a result of their parents not wanting to expose them to the gore and terror of horror and therefore haven't allowed them to watch them. We also learnt from the interviews that people 35+ didn't enjoy horror, but there was a constant theme through their answers to our questions that their favourite horror films and villains were created when they were in their younger years; for example 'Nightmare on Elm Street' was often mentioned, along with the memorable horror villain 'Freddie Krueger'. The fact that our older audiences would have enjoyed horror more when they were in their teens gives the impression that our target audience should be aimed at teenagers around 15-25.
After carrying out the questionnaire it became evident that the genre 'supernatural' was the most popular and was favoured by the majority of the people we interviewed, and due to this we have chosen to create a film with this genre.
After carrying out the questionnaire it became evident that the genre 'supernatural' was the most popular and was favoured by the majority of the people we interviewed, and due to this we have chosen to create a film with this genre.